Sunday, October 7, 2012

I/O Merino and jjobrienclimbing&style

Climbers, you know I love wool. So I felt an instant affiliation when I got the chance to shoot some promos for South Aussie company I/O Merino.
This is the first of several posts we'll be doing for io.  It's good looking gear, and the Principal Style Editors at jjobrienclimbing&style are psyched to be involved.  

   Look out for the mens collection too.

Remember my Strictly No Synthetics tour of Tibet and Everest base?
Silk, Cashmere and Merino. Love the stuff.

The promotional photographic team at jjobrienclimbing&style, after some deliberation, decided the best approach for this job was to put one of theses merino tops on an awesome climber, get her on a classic steep route, put her through her paces, and take a sheepload of photos. And they did. 

Issy cranking hard on a hot 35 degree October day. Climber and top still working at peak performance.

Issy twists and stretches, like only she can, but that merino keeps up with every move.
Neither climbing nor style was ever in danger of compromise.

"The I/O Sport Crop Top is a snug sports bra that wil feel luxurious against your skin whilst keeping your chest warm. It is designed with flat seams and no scratch tags so that it will hug your body and feel fantastic all day".  $39.95

Stop press: Just for being loyal and stylish followers of jjobrienclimbing, you can use the discount code iom30 and get 30% off when shopping online. Click the icon to go to the store.

Turns out wool is good for climbing. Who knew?

Look out for the logo. jjobrienclimbing endorses it. You should too.

& jjobrienclimbing

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